I didn't choose design. It chose me early. I was building websites in Photoshop and designing apps in the first wave of the App Store, back before "product designer" was a job title. Meanwhile I was studying psychology, headed toward becoming a physician assistant. The plan changed; the psychology stayed. Understanding how people think, decide, and feel is the foundation of everything I do, especially in fintech, where money is one of the most emotional things people touch.

Fifteen-plus years later, that path has run through a decade leading my own consulting practice and small design teams, growth design at Red Ventures, and most recently Intuit Credit Karma, where as a Staff Product Designer I led the redesign of a revenue-critical loan marketplace and built AI research tooling my whole design team adopted.

Off the clock I'm still making things: I film and edit my own content and run a fragrance series called Fragrance Studies. Different medium, same obsession, how something makes people feel.